[SMK] Social Media Knowledge


Facebook Local News goes Global

Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community.

Close to home

For local publishers, this means more Facebook coverage over multiple cities, connecting users most likely to care about specific content.

Facebook is expanding its definition of what they consider to be local to users by bringing news to communities not necessarily connected by location alone.

Why go local

Amidst a year of fake news backlash and data leakages, Facebook is pushing the prioritisation of local news in a bid to generate a more intimate and meaningful environment for the platform.

The process has involved vetting trusted news sources that have been deemed informative and relevant to local communities.

With Facebook in the headlines for all the wrong reasons, it may take a bit more than good PR to brand themselves as a friend next door, rather than a nosey neighbour.

What do you think of Facebook’s push for local news coverage? Is it too little too late or the right move? Give us your thoughts in the comments.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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