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DIGITAL MARKETING NEWS

Google brings out BigQuery for Analytics

Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever.

Go big or go home

The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets.

Sessions can be logged and exported as well as incorporate with Google Analytics 360 data through BigQuery.

Furthermore, the collected data is then applied to a SQL syntax (standing for Structured Query Language) allowing the access and manipulation of databases for faster sorting.

Order out of chaos

The BigQuery process brings together all the sifted data and runs it through its own access control list (ACL).

After data has been properly exported through BigQuery, that data belongs to the user, who can use the ACL to manage permissions for various projects and datasets.

Analytics can often be staggering in scope and intimidating to breakdown, but Google’s latest data tool is striving to make the process a little less overbearing.

Have you had a chance to use BigQuery? Do you think it will save time and add clarity to analytics? Give us your thoughts in the comment section below.

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