[SMK] Social Media Knowledge


Facebook makes ad buys easier

Facebook has just updated its ad buying process to help marketers purchase ads based on their objectives.

Mission accomplished

Facebook announced the news in a blog post, explaining the update would make advertising campaigns simpler and more targeted.

“Today we’re announcing the redesign of our ad buying and reporting tools. Now, the ad buying process will start with a simple question — What’s your advertising objective? — and our tools will recommend an appropriate ad based on that objective, and then help determine how your ads performed against your objective,” Facebook wrote.

Keep it simple

Now marketers can choose from a number of objectives including website conversions, Page Likes and App Engagement. Facebook then suggests ads that are most likely to achieve these outcomes. 

Marketers also have more control over where their ads appear, for example on mobile, in the desktop News Feed or the right-hand column.

Finally, Facebook's Ad Manager has also been refreshed so marketers can more clearly see how many times their objectives have been met, and how much each objective cost.

Keep it simple

Back in June Facebook announced that it intended to streamline its advertising offering and retire half its ad units, including online offers, sponsored results and question ads.

The new objective-based approach is part of Facebook's new push to attract more SMEs and provide a clearer ROI for marketers.

To learn more visit facebook.com.

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