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DIGITAL MARKETING NEWS

Facebook Marketing focuses on the Home

February 11, 2022

Users browsing Facebook Marketplace will notice they can now search thousands of home services through a new feature.

Home is where the market is

From cleaners, contractors, plumbers, and more, Facebook will help locate top-rated and certified professionals.

Appearing in Facebook Marketplace, contractors will be populated with data provided through the social network’s partners, such as Handy, HomeAdvisor, and Porch.

The idea arose after Facebook noticed home services were among the top questions users would ask each other.

House money

According to Bowen Pan, Product Manager at Facebook, “By partnering with Handy, HomeAdvisor, and Porch, people will now have a place on Marketplace to find the right professional…”

Users will have access to a professionals’ ratings, reviews, credentials, and location. It will also be possible to request quotes and allowing for job bids based by project.

Service pros will be able to respond by Messenger and efficiency reigns supreme. Bringing familiar app usage into the home improvement game could set a new standard for service-to-client relations.

What do you think about the latest update to Market Place? Give us your opinion on our comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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