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Facebook Marketplace celebrates 2nd birthday

Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown.

Buy and sell

Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features.

The AI component is what has the company most excited, making the shopping experience more specialised for buyers while connecting with new sellers.

The experience is also making it easier to improve the quality of photos posted, translate listings, and conduct Messenger conversations more accurately.

A buddy when selling

Facebook is also introducing AI powered price range suggestions and auto-categorisation, which will be a big help when wheeling and dealing.

While new camera features will recommend products based on photos you’ve taken. Finally, Facebook is highlighting their new detection system, for removing items in violation of policies through image, content, and context analysing.

 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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