[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Nametag adds simplicity

March 25, 2022

Meet Nametag, Instagram's new feature making following people even easier.

Safety in numbers

For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life.

Using the Nametag feature, users can see each other’s info in a new scannable format that can be customised with personal flair.

Snapchat, Facebook, Twitter, and even Spotify have all started toying with similar features meant to spur more co-mingling amongst flesh and blood users.

How it works

To access the new feature, users need to go to profile, tap the menu icon in the top right and choose Nametag, which will in turn display the user’s own code.

The other user need only swipe over to their camera, focus on the tag, scan, and they have your info. Fast and easy.

Nametag is available for iOS and Android users globally and could change how apps think about user info sharing between members.

Have you been wanting a scannable way to swap contact info? Are you excited for the addition? Let us know in the comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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