[SMK] Social Media Knowledge


Facebook Messenger Bots just keep spawning

Facebook now counts over 11,000 bots on the company's Messenger Platform, and the number is growing.

Over 23,000 developers have signed up to the Wit.ai Bot Engine, and Facebook hopes its new features will entice even more to the platform.

The right answers

Facebook has addressed criticism that bots would ignore relevant questions, such as CNN or weather bots ignoring users asking about the news or weather, by introducing 'quick replies'.

Up to 10 buttons, based on the most recent message sent by the bot, will be available to developers. This effectively steers the conversation with users, by setting limitations on the chatter.

For example, a film bot that failed to understand 'rom-com' can now offer 'comedy' or 'romance' as the first step to finding a rom-com movie.

Keeping it real

The updates aren't only benefitting developers, however, as Facebook has given bots the ability to send GIFs, audio, video, and other files to its users in conversation.

Star ratings and text reviews have also been introduced to enable developers to get more accurate feedback from users.

To read more about the platform and learn how to build a bot, visit the Messenger blog.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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