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DIGITAL MARKETING NEWS

Facebook Messenger Bots just keep spawning

Facebook now counts over 11,000 bots on the company's Messenger Platform, and the number is growing.

Over 23,000 developers have signed up to the Wit.ai Bot Engine, and Facebook hopes its new features will entice even more to the platform.

The right answers

Facebook has addressed criticism that bots would ignore relevant questions, such as CNN or weather bots ignoring users asking about the news or weather, by introducing 'quick replies'.

Up to 10 buttons, based on the most recent message sent by the bot, will be available to developers. This effectively steers the conversation with users, by setting limitations on the chatter.

For example, a film bot that failed to understand 'rom-com' can now offer 'comedy' or 'romance' as the first step to finding a rom-com movie.

Keeping it real

The updates aren't only benefitting developers, however, as Facebook has given bots the ability to send GIFs, audio, video, and other files to its users in conversation.

Star ratings and text reviews have also been introduced to enable developers to get more accurate feedback from users.

To read more about the platform and learn how to build a bot, visit the Messenger blog.
 

Learn with SMK W/C 4th July 2022

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