[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook: More ways to make money on Instant Articles

Facebook has made it easier for publishers to make money from Instant Articles.

Read on to find out how to get cashed up quick.

Instant Money

Over the past few months, Facebook has been testing ad units placed in the related articles section, at the bottom of Instant Articles.

The results have proved promising, with RPM, or revenue per 1000 page views, increasing by 50% in the last six months. While on aggregate, Instant Articles delivers between 20 – 50% more traffic, in comparison to mobile web content.

Now, all publishers can take part in the ad unit tests. And earn real money.

Spin the wheel

Besides the ads, Facebook has also launched new call-to-action units and monetisation features including flexible ad placements.

Currently, Instant Articles shells out over US$1 million per day to participating publishers through Facebook Audience Network.

Globally, there are now over 10,000 publishers using Instant Articles – 25% of these jumped aboard in the last six months. Will you?

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU