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YouTube Study: Online Videos and TV

While certain wags have harped about the death of TV for ages, new data shows there’s life in the old girl yet.

YouTube has released a report showing how the TV screen is being given a new lease on life, thanks to online content.

Watch this space

People are increasingly watching streaming content on their TVs, and the time people spend watching YouTube on their TV has doubled over the past year.

In fact, two out of three YouTube viewers now watch content on their set.

Ratings winner

Interestingly, YouTube peak times mirror those of broadcast television.

Most of us tune in between 6pm and 10pm during the week, while weekends are the most popular time to YouTube and chill.

Come together

Watching YouTube on TV tends to be more of a social experience.

Over 60% of people watching YouTube on their TV do so with others, compared to around 30% of YouTube views on mobile and computer.

With Facebook, Twitter, Amazon, Apple, and Snapchat throwing their hat into the video streaming ring, don’t expect the TV set to go away anytime soon.

How do you prefer to view streaming video? Let us know in the Comments.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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