[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook moves in on Pinterest popularity

Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest.

Facebook gets ‘Pinteresting’

Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be shared in themed collections.

Having already given the option for users to follow niche interests through News Feed with Topics, Facebook Sets is a stronger clone of Pinterest boards, able to be shared publicly or privately.

Currently being tested, select users will notice an option to create a Set on their profile based on a selection of themes, visible to friends via your profile and News Feed.

Niche the new chique

Sets are not meant to foster Likes such as a traditional post might but are designed to target audience sharing, possibly even monetising the process for product ads being saved to user Sets.

Over time, Facebook can refine Sets as users incorporate the new feature into their own shared posts. Will the move ripple success or saturate ‘dis-pinterest’ throughout social media?

Are you and avid Pinterest user? Would Facebook persuade you to niche interests through Facebook if given the option? Give us your thoughts in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU