[SMK] Social Media Knowledge


Facebook releases Hidden Animations

Facebook is rolling out an update to keywords triggering accompanying animations when posted, having already experimented with words like “xoxo” and “congratulations.”

Trigger words appear highlighted in different colours with a brief whimsical animation appearing when clicked.

The update will now add the playful cartoons to reactions of “life events” such as engagements, weddings, and birthdays.

Fab rather than drab

The addition of colourful animations is Facebook's latest endeavour to jazz up News Feeds with a more playful tone and foster more original sharing.

With memes and viral videos dominating popular posts, the social media network is hoping to encourage users to bring their own content to Facebook and foster more thought provoking engagement.

Image is everything

The addition of colour and cartoonish reactions is another step in Facebook’s attempt to revitalise a stuffy reputation and harken back to the fun of posting when the company launched over a decade ago.

Whether or not the initiative works is yet to be seen, but posts will certainly be more vibrant.

What are your thoughts on the current climate of Facebook posts? Is the addition of animations generating fun or feel like a reach? Let us know in our comments below.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment