[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook muscles in on LinkedIn

Facebook has rolled out a new application that could threaten LinkedIn's dominance over the social jobs market. 

Social Jobs Partnership

Social Jobs Partnership is an initiative that sees Facebook working with partners including The US Department of Labor to connect job candidates with vacancies and recruiters.

At launch the app had over 1.7 million listings from companies including recruitment agency Monster and Facebook recruiting solution Work4Labs.

Jobs can be searched based on skills, industry and location. 

Recruiting new talent

In a blog post announcing the new tool, Facebook wrote that 50 per cent of employees now use Facebook in their hiring process, while 54 per cent anticipate the social network will become a more important part of the recruitment process in the near future.

LinkedIn killer?

While Social Jobs Partnership is currently only available in the US, if successful Facebook could roll out the model to global markets.

LinkedIn's dominance of the social jobs market could be affected if this happens, with LinkedIn's 187 million user base dwarfed by Facebook's 1 billion global users. 

Shares of Mountain View, California-based LinkedIn fell 3.7 per cent after Facebook's announcement, while Facebook shares rose 13 per cent to $US22.36.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU