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Facebook: New Ad Tools for Holiday Season

Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush.

T’is the season (in 3 months)

Facebook has announced a brand new set of holiday-themed ad options to allow marketers a better avenue to present their Christmas offerings and boost performance.

Firstly, new holiday-themed templates are arriving in the form of Dynamic Ad overlays for a little extra advertising pizzazz, along with new styles of “price and offer” overlays.

The new presentation options add more flair and creativity to what could otherwise be a humdrum promotion.

New Video Creation Kit tools

Holiday-themed tools are also being launched within the Facebook Video Creation Kit, enabling users to generate short videos using image and text sets.

A complete rundown of all the Video Creation Kit tools can be found here, meanwhile Facebook will also be updating their Collections ad units and connecting with their Canvas ad format.

Early tests have seen conversion rates as high as 9% so the new features seem to be doing the trick, which is good news for marketers. As for the rest of us, is it really time for Christmas shopping already!?

Have you had a chance to try the new marketing tools on Facebook? Have you noticed ads with a bit more flair in your feed? Let us know in the comment section.

 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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