[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook: New Ad Tools for Holiday Season

Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush.

T’is the season (in 3 months)

Facebook has announced a brand new set of holiday-themed ad options to allow marketers a better avenue to present their Christmas offerings and boost performance.

Firstly, new holiday-themed templates are arriving in the form of Dynamic Ad overlays for a little extra advertising pizzazz, along with new styles of “price and offer” overlays.

The new presentation options add more flair and creativity to what could otherwise be a humdrum promotion.

New Video Creation Kit tools

Holiday-themed tools are also being launched within the Facebook Video Creation Kit, enabling users to generate short videos using image and text sets.

A complete rundown of all the Video Creation Kit tools can be found here, meanwhile Facebook will also be updating their Collections ad units and connecting with their Canvas ad format.

Early tests have seen conversion rates as high as 9% so the new features seem to be doing the trick, which is good news for marketers. As for the rest of us, is it really time for Christmas shopping already!?

Have you had a chance to try the new marketing tools on Facebook? Have you noticed ads with a bit more flair in your feed? Let us know in the comment section.

 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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