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Facebook now allows crossposting Video

Facebook has announced an update making it easier to crosspost videos on the platform.

Watch this space

Now videos can be shared across Pages with different owners for greater exposure.

For example, NBC crossposted a video with on America's Got Talent Page and other related Pages to achieve 126 million views.

Facebook says crossposting allows publishers to reach new audiences and avoid re-uploading existing videos.

Insights can be made available across the board, to see how videos are performing on specific Pages.

Movie makers

Facebook says the feature will work with both regular and 360-degree videos. Compatibility with Facebook Live is also in the works.

For brands creating videos featuring ambassadors or partners, this update could mean more bang (or engagement) for your production buck.

To find out more visit media.fb.com.
 

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