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DIGITAL MARKETING NEWS

Martech Mashup: Linkedin Conversion Tracking

February 11, 2022

LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform.

Tape measure

Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most.

These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored Content and Text Ads campaigns.

Downloading is believing

Conversion Tracking also gives you greater insights around who's engaging with your content. For example, you can access data around users including seniority, industry, job function, and company size.

LinkedIn says Conversion Tracking has been the most requested feature from its users. Now its available for all 450 million LinkedIn users around the globe.

To find out more visit business.linkedin.com.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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