[SMK] Social Media Knowledge


Facebook on schedule to reach 2B users

It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark.

Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks like Facebook will be the first.


In its recent earnings report, Facebook revealed that, aside from getting very rich, it continues to expand at a frenetic pace.

Facebook netted US$8.03 billion in revenue in Q1, from 1.94 billion users. That’s up from 1.86 billion users in Q4 last year.

The social behemoth now boasts 1.28 billion daily active users, and added another 3 million monthly users from the US and Canada market.

However the biggest growth came from the Asia-Pacific, which saw 43 million new sign ups.

Faster is better

Facebook is also growing at a faster rate. User growth for Q1 is 4.3%, up from 3.91% in the previous quarter.

Based on the current trends, Facebook should pass 2 billion users before the end of June.

The challenge will be how Facebook manages to balance all those user experiences, while keeping investors and advertisers happy.

Have you found Facebook’s growing audience tougher to crack? Let us know in the Comments.

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