[SMK] Social Media Knowledge


Google cooks up in-home Ad Opps

As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant.

What better way to catch an ear for a potential advertising opportunity?

Steps to cuisine

Home’s value as a quality cooking facilitator is one of Google’s promotional focal points of the week. They’re boasting ‘step-by-step cooking instructions for more than 5 million recipes’.

Google Home’s cooking assistant capabilities are backed by content partnerships whereby the search giant sources ingredients and instructions from sites like Bon Appetit, The New York Times and Food Network

Open for invitations

Google's active spruiking of Home’s practicality for family kitchens is yet another sign that they really want this tech going active in real homes.

While there has already been some backlash about unexpected ads emerging from Google Home's smart speakers, chances are those bumps in the road will be steamrolled on the way to monetisation.

Recipe for success?

At face value, this strategy is already showing the potential for marketers to speak directly to home cooks, or to establish local supply and distribution networks.

Deeper, though, we’re getting a greater sense of the transformative reach that in-house smart technology could enable.

How might your company benefit from such a direct channel into the homes of consumers?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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