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Facebook owns social media Ad Spend

It’s been a decent month for Facebook.

Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend.

Hey Big Spender

According to research from eMarketer, Facebook is set to pocket US$22.3 billion in net ad revenues by the end of 2016. This is up from a healthy US$17 billion last year.

Coming in a distant second is Twitter with 7.9% share, while 24% is attributed to Other sources.

Mountains of moolah

Interestingly, the majority of these ad revenues are expected to come from outside the US.

While the figures are impressive, don’t expect a slow down anytime soon.

Remember that Facebook has yet to monetise Messenger and WhatsApp, which both have over 1 billion users.
 

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SMK Editor

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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