[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Privacy and Social Media Hoaxes

You’ve likely seen Facebook posts showing heart-wrenching images of desperately ill children, asking you to comment ‘Amen’. This is a common type of social media hoax called ‘Like farming’.

Other common hoaxes include offers of free goods like airfares, phones and tablets, or competitions offering prizes like cars and holidays. Entry can involve Liking a page or post, sharing a post, or tagging friends. 

It might seem harmless to respond, but is it really? 

Why do they do it?

Simple. Hoaxsters want your data, which can be sold for direct marketing or (worst case) to steal your identity.

How do they do it?

Hoaxsters take whatever they can from your profile, and some use pretty sophisticated tools to delve depper. Public profiles are at most risk.

They will take anything you’ve made public, including your email address, date of birth or phone number.

Some hoaxes prompt you to enter your details via a website, which is hugely risky.

Not only will they steal your data, these sites may also download viruses to your computer or device. 

Tips to avoid falling into the trap

1. Don’t respond to ‘Amen’ posts. If you see a friend do it, message them. Don’t reply to them via the post because you’re effectively replying to the original post.

2. Don’t Like pages or posts without verifying that they are legit. Search for the verified page, which will have a blue or grey tick next to it.

3. Don’t click on any links in these posts. 

·4. Brands usually promote offers and competitions on their websites as well as social media.  Check their website to see if there’s any mention of a freebie or giveaway.

Here’s our top tip – remember the old adage “If it sounds too good to be true, it probably is”.

ABOUT THE AUTHOR
David Kelly is the founder of KHQ Approved, a fixed fee commercial contract review service. Peace of mind from an experienced team for a reasonable price.
 

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment