It’s been a decent month for Facebook.

Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend.

Hey Big Spender

According to research from eMarketer, Facebook is set to pocket US$22.3 billion in net ad revenues by the end of 2016. This is up from a healthy US$17 billion last year.

Coming in a distant second is Twitter with 7.9% share, while 24% is attributed to Other sources.

Mountains of moolah

Interestingly, the majority of these ad revenues are expected to come from outside the US.

While the figures are impressive, don’t expect a slow down anytime soon.

Remember that Facebook has yet to monetise Messenger and WhatsApp, which both have over 1 billion users.