It’s been a decent month for Facebook.
Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend.
Hey Big Spender
According to research from eMarketer, Facebook is set to pocket US$22.3 billion in net ad revenues by the end of 2016. This is up from a healthy US$17 billion last year.
Coming in a distant second is Twitter with 7.9% share, while 24% is attributed to Other sources.
Mountains of moolah
Interestingly, the majority of these ad revenues are expected to come from outside the US.
While the figures are impressive, don’t expect a slow down anytime soon.
Remember that Facebook has yet to monetise Messenger and WhatsApp, which both have over 1 billion users.
RECOMMENDED FOR YOU
LinkedIn Launches Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored…
LinkedIn’s expanding its sponsored articles ad option to sponsored…
Facebook Pages With 10k Followers Get Broadcast Channel Access
Meta has announced an exciting expansion of its Broadcast…
Meta has announced an exciting expansion of its Broadcast…
Google Ads Unveils New Keyword Targeting Updates
Google Ads has announced several updates aimed at enhancing…
Google Ads has announced several updates aimed at enhancing…