[SMK] Social Media Knowledge


Facebook Q4 results Cash In

Despite fake news scandals and alleged Russian shenanigans, Facebook has beaten its projected gains once more in the closeout of 2017.

Growth increases as daily use wanes

Facebook announced that when compared to its 3.8% growth at 1.37 billion daily users of Q3, the numbers only increased 2.18% at 1.4 billion daily users in the close of Q4.

According to the metrics, the decline in growth could be a result of CEO Mark Zuckerberg’s commitment to show fewer viral videos, resulting in 50 million hours less in daily viewing.

The news marks the first ever decline in US and Canadian daily active users, roughly 700 000, but still closed out at $12.97 billion before tax, just beating out Wall Street’s prediction of $12.55 billion.

Monthly stays strong

Despite daily usage declines, monthly  usage has never been higher at 3.19% in growth for 2.13 billion per month. This figure has held fast at 66% since 2015, meaning a lot of repeated use.

Average revenue per user has jumped 27% to a robust $6.18 per user with average year-over-year revenue increasing by 47%.

The numbers seem to indicate that users are loyal to consistent Facebook use, but less so on a day-to-day basis. With less bombastic marketing and viral videos clogging the feeds, could a different social atmosphere could be in store?

Were you surprised by the Q4 report? Have you noticed less viral videos? We want to know what  you think. Check out our comment section below.

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