Twitter has launched a new advertising product Moments, which lets publishers to create their own stories of tweets, images, GIFs, and more.
Introducing In-Stream Sponsorship
Moments is now available worldwide to publishers participating with Twitters In-Stream Sponsorship initiative.
Moments is meant to give advertisers the capability to assign a brand profile image along with their company’s tweets, and target specific audiences using Twitter’s existing ad tools.
Twitter has been testing the feature with select partners for some time, including Bloomberg’s Moment sponsored by Bank of America.
The plan is simple: allow brands to connect with partners ideal for tailoring content specific to target demographics.
With industry influencers looking to Twitter for what’s current, Moments lends a new way to join real-time conversations, bringing high-quality and relevant content to a larger audience.
For large audience advertisers like digital publishers, sport organisations, and television networks, Moments may be just the right medium.
What are your thoughts on story-like advertising? Do you feel there is value in Moments? Give us your opinion in our comment section below.