[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Reaction emojis about to get bigger

Love them or loathe them, Facebook's Reaction emojis aren't going away anytime soon – they've just got a global thumbs up from the social network.

Smiley face

Reaction emojis allow users to select a variety of emojis when Liking a post. Emotions include laughing, shocked, love, and anger. 

The feature was first tested in Spain and Ireland last year. The emojis were a hit with users, and now the ubiquitous faces are available in Chile, Portugal, the Philippines and Japan.

Lost for words?

While Australia and New Zealand aren't on the official list of emoji love just yet, Facebook says it's planning to roll out the feature to new markets in the coming months.

When they eventually come, Reaction emojis could give brands more options for interacting with the customers beyond a simple Like.

 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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