[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Reaction emojis about to get bigger

Love them or loathe them, Facebook's Reaction emojis aren't going away anytime soon – they've just got a global thumbs up from the social network.

Smiley face

Reaction emojis allow users to select a variety of emojis when Liking a post. Emotions include laughing, shocked, love, and anger. 

The feature was first tested in Spain and Ireland last year. The emojis were a hit with users, and now the ubiquitous faces are available in Chile, Portugal, the Philippines and Japan.

Lost for words?

While Australia and New Zealand aren't on the official list of emoji love just yet, Facebook says it's planning to roll out the feature to new markets in the coming months.

When they eventually come, Reaction emojis could give brands more options for interacting with the customers beyond a simple Like.

 

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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