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Facebook Reactions now more valuable than Likes

Facebook has tweaked its algorithm to favour Reactions over Likes. Are you prepared?

Smiley Face

All five Reactions (Love, Haha, Sad, Wow, and Angry) are weighted equally, and will result in your post getting more News Feed traction. Getting multiple Reactions will give an even bigger visibility boost.

“Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” Facebook explained.

Thumbs Up?

Since launching in early 2016, Reactions have been used over 300 billion times.

And just in case you were wondering, Love is the most popular, accounting for half of all Reactions used.

Do you use Facebook Reactions in your social strategy? If so let us know in the comments.

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