[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook reconsiders Cryptocurrency

It seems Facebook is backpedaling on its blanket ban over cryptocurrency advertisements, in a stark reversal from its previous stance.

No wooden nickels

Having put an end to cryptocurrency ads as far back as January, Facebook is pivoting to allow crypto ads from pre-approved advertisers in certain circumstances.

Originally, Facebook considered ads regarding coin offerings, cryptocurrency, and even binary options as “frequently associated with misleading or deceptive promotional practices.”

The new vetting process will sort credible cryptocurrencies from the undesirables, and promote a limited amount of crypto-products.

The future of currency

Potential advertisers must submit an application to help with the assessment of their eligibility, including but not limited to licenses obtained and public stock exchange info.

According to Rob Leathern, Product Manager of Facebook, the platform had always planned to revisit the ban and reassess crypto viability.

Google and Twitter announced bans on cryptocurrency back in March, meanwhile Microsoft has been allowing the currency all along. With Facebook changing its tune, the tide could be turning.

Do you think the tide is turning in favour of cryptocurrency? Do you think Google and Twitter will follow suit? Give us your thoughts in the comment section below.

 

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment