[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook releases new tools for 360 degree videos

Facebook has released two new tools to give creators more control over 360 degree video.

Full spectrum

Facebook announced the news in a blog post.

"As more and more people immerse themselves in 360 video experiences, we want to help publishers and creators better engage their audiences and learn more about how they respond to their 360 videos."

Spin to win

The news tools are Guide and Heatmap.

Guide gives viewers a guided tour of 360 video as it plays. Facebook says this ensures viewers won't miss any key moments, and encourages "lean back" viewing.

Heatmap is an analytics tools that shows you which areas of your 360 degree video viewers are spending the most time on.

Next frontier

Since launching last September, over 250,000 360 videos have been uploaded to Facebook.

These updates will give brands more control over narrative storytelling, and info and what's resonating with viewers. 

To find out more visit media.fb.com.
 

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU