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Facebook revs up Dynamic Auto Dealership Ads

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM.

Connecting with the consumer

Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns.

Both Hub City Ford and Camping World (an RV dealership) have been beta-testing the new ad system in the US state of Louisiana. By targeting website visitors for a test drive, 154 leads resulted in 34 additional car sales.

Ads that only included in-stock inventory coupled with an existing lead-form generated 3X the return on ad spending.

The journey

Dynamic ads for auto dealerships was launched last November to foster a more personalised experience, allowing vehicle lists to be uploaded along with details of make, model, price, and location.

The latest update is fine-tuning the ad product and providing dealerships with more control over a given ad’s lead generation.

Stay tuned to see if the feature gets a wider roll out.

What are your thoughts on the latest updates for dynamic ads? Are you surprised by the success? Let us know your thoughts in the comments below.

Learn with SMK through November

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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