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DIGITAL MARKETING NEWS

PayPal integrates into Gmail and YouTube

Google is partnering with PayPal to make transactions across its many services a seamless process.

Just need your deets

Users may notice the ability to enter PayPal details to their Google Play accounts and pay bills and services all through one platform.

The new payment rollout won’t just lend itself to Gmail, YouTube, and Google Store, but peer-to-peer transfers as well.

Further integration is being made possible thanks to Google’s other global payment partners such as Braintree, Cybersource, Mastercard, Stripe, Vantiv, and Visa.

Keeping butts in seats (metaphorically)

This latest phase of digital monetisation and transacting is an effort to keep users from having to use multiple apps to conduct business. One process to bill them all.

According to PayPal COO Bill Ready, “We are always looking for ways to improve the experience and to make payments even more seamless and secure”. It sounds like they're making good on that boast.

Are you excited for integrated payment services straight through Google products? Give us your thoughts in the comment section below.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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