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Facebook set to overtake YouTube for video sharing

Facebook is top dog in many fields: number of users, engagement, revenue and mobile. Now it looks like Mark Zuckerberg's social network is on track to overtake YouTube for video sharing.

Virtual videographer

Facebook launched auto-playing video ads in March 2014.

And while they took a little while to gain traction, once Facebook tweaked its algorithm to weigh videos more heavily, the eyeballs have come rolling in.

In January 2015 Facebook announced its videos were attracting 3 billion daily views. Now that number has jumped to 4 billion.

Quick learner

While Google-owned YouTube passed the 4 billion daily view mark back in 2012 (seven years after launch), the speed of Facebook's ascent will be cause for concern.

In addition to its massive userbase, Facebook also has swathes of demographic data about its 1.3 billion users it can leverage to make ads more targeted.

And it's worth remembering that Facebook-owned Instagram also has a successful video offering for brands.

The take-away: marketers looking for new ways to stand out on the News Feed should might consider moving pictures for their next campaign.
 

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