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DIGITAL MARKETING NEWS

Facebook Snooze Button: It’s a Thing

Facebook is working on a new feature that will allow users to “snooze” particular keywords, censoring out posts.

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Having already introduced the ability to snooze people and Pages for up to 30 days, now users can block coverage of particular events.

A drop-down menu can be found in the upper right corner of the news feed, allowing users to choose from a list of keywords drawn from a sample post.

The feature currently allows for a 30 day ban only, with no option to set a lower window. So if you choose to snooze, you’re in for a cryogenic slumber without a cancelation button.

Rebrand of censoring tests positive

The feature has only been rolled out to select users in beta, with no official release date for a wider launch.

What's clear is that Facebook is giving users increasing control over customising their News Feed. Or at least the ability to take a digital nap.

What do you think about the new feature? Give us your thoughts in the comments below.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
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Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
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