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DIGITAL MARKETING NEWS

Facebook Snooze Button: It’s a Thing

Facebook is working on a new feature that will allow users to “snooze” particular keywords, censoring out posts.

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Having already introduced the ability to snooze people and Pages for up to 30 days, now users can block coverage of particular events.

A drop-down menu can be found in the upper right corner of the news feed, allowing users to choose from a list of keywords drawn from a sample post.

The feature currently allows for a 30 day ban only, with no option to set a lower window. So if you choose to snooze, you’re in for a cryogenic slumber without a cancelation button.

Rebrand of censoring tests positive

The feature has only been rolled out to select users in beta, with no official release date for a wider launch.

What's clear is that Facebook is giving users increasing control over customising their News Feed. Or at least the ability to take a digital nap.

What do you think about the new feature? Give us your thoughts in the comments below.

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