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Facebook Snooze Button: It’s a Thing

Facebook is working on a new feature that will allow users to “snooze” particular keywords, censoring out posts.

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Having already introduced the ability to snooze people and Pages for up to 30 days, now users can block coverage of particular events.

A drop-down menu can be found in the upper right corner of the news feed, allowing users to choose from a list of keywords drawn from a sample post.

The feature currently allows for a 30 day ban only, with no option to set a lower window. So if you choose to snooze, you’re in for a cryogenic slumber without a cancelation button.

Rebrand of censoring tests positive

The feature has only been rolled out to select users in beta, with no official release date for a wider launch.

What's clear is that Facebook is giving users increasing control over customising their News Feed. Or at least the ability to take a digital nap.

What do you think about the new feature? Give us your thoughts in the comments below.

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

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