[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Stories prepares for the Ads

Following the milestone of Facebook Stories reaching 150 million daily viewers, the feature is about to do the same as Instagram and Snapchat and focus on Stories adverts.

Daily active users

With the continued increase in story driven social engagement and sharing, Facebook Stories plans to commence ad testing in the US, Mexico, and Brazil.

The five to 15 second video format Facebook plans to use is still being finalised. However we do know ads will be skippable, similar to YouTube’s format.

According to Facebook CPO Chris Cox, Stories is on pace to surpass feed posts as the top method of sharing via social media in the next year.

The ranks

At the moment, the top platforms for Stories are WhatsApp (450 million daily users), Instagram (300 million), Snapchat (191 million), Facebook Stories (150 million), and Messenger (70 million).

As Stories remains the new frontier of advertising, social media platforms are focusing on easy cross-posting between apps, adding 3D editorial tools, 360 degree photos, and image triggers to keep things interesting.

What do you think about the new trend in Stories advertisement? Got an opinion? Let us know in our comment section below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU