[SMK] Social Media Knowledge


Facebook reveals Enforcement Numbers

For the first time in its history, Facebook has published the numbers on guideline violations and content removals.

Faces and numbers

Vice President of Data Analytics, Alex Shultz, has presented a Hard Questions post along side Facebook’s guide to Understanding the Community Standards Enforcement Report.

The recent report covers efforts occurring between October 2017 to March 2018, encompassing the areas of: adult nudity, sexual activity, graphic violence, hate speech, terrorist propaganda, spam and fake accounts.

What do the numbers say?

Facebook removed 837 million pieces of spam as well as 583 million false accounts in Q1 of 2018. Over 85% of the 3.5 million pieces of graphic violence removed was flagged by AI before even being reported.

While 21 million pieces of adult nudity/sexual activity were removed along with 2.5 million posts of hate speech. 

A large part of Facebook’s success credits the AI tracking and flagging of content before it is even reported, this includes fake accounts and spam, so we’ll just have to take Facebook’s word for it. And they wouldn’t steer you wrong, right?

What do you think about the latest enforcement numbers? We want to know what you think in our comment section found below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment