[SMK] Social Media Knowledge


Facebook Study: the Evolution of Messaging

The art of conversation isn’t dead, it’s just gone digital.

Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents.

Here’s what they found.


Over 59% of people have increased their messaging use over the past two years, and 56% expect their messaging to grow over the following two years.

Interestingly, messaging crosses age divides easily. Millennials, Gen Xers, and Boomers were virtually identical in their messaging use.

Message for meaning

Most respondents said messaging had improved their lives, and allowed them to express themselves.

However, why we message differs across regions.

In Australia users are most likely to message because it's perceived as Convenient, Casual, and Economical.

While in India messaging is considered Convenient, Fun, and Economical.

Brand opportunity

Over the next two years. 67% of respondents expected to increase their messaging with businesses.

Tellingly, over half (53%) said they were more likely to shop with a business they can message directly.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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