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DIGITAL MARKETING NEWS

Facebook testing ads on Apple TV

Facebook's ambitions for the small (connected) screen continue apace – with new trials for ads on Apple TV and Roku.

TV time

Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV.

This is essentially an extension of the role Facebook Audience Network plays for web and mobile apps.

Move and shake

While the move is a trial and limited to the US, it hints at how Facebook could expand its advertising beyond the crowded, cluttered timeline.

It also shows that Facebook's massive investment in video advertising is set to expand further afield than its traditional eco-system. Something YouTube will be keenly aware of.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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