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Facebook turns its sights on LinkedIn

First there was mobile, then there was video.

Now Facebook is making a move into LinkedIn's backyard with a new job search feature.

Linking Up

As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates.

A Facebook spokesperson told Reuters the move was a response to more small businesses posting their job openings on Facebook.

Baby steps

Facebook's had a busy month sending out feelers into new markets. It recently launched a Business Influencers resource, and is dabbling in online gaming.

Facebook At Work also recently rolled out, while Marketplace is in beta in Australia and New Zealand.

If the job seeker market takes off, it could connect businesses, candidates and recruiters with a far bigger talent pool than currently on offer at LinkedIn. 

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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