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Martech Mashup: LinkedIn Sponsored InMail

LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users.

Mailbox

The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn.

The program has been in beta since August with 100 marketers, and is designed to help you target new clients and contacts.

Sponsored InMails will only be sent when the recipient is online, and appear toward the top of the inbox.

Recipients will be given a list of options to respond, such as 'Make a purchase', or 'Visit a website'.

Say g'day

To combat spammers, InMails can only be sent to users once every 60 days.

You can opt-out of InMails from specific users or companies, or completely turn off the feature.

Used prudently, Sponsored InMails could be a boon for marketers with a heavy LinkedIn presence.

To find out more visit business.linkedin.com.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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