[SMK] Social Media Knowledge


Martech Mashup: LinkedIn Sponsored InMail

LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users.


The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn.

The program has been in beta since August with 100 marketers, and is designed to help you target new clients and contacts.

Sponsored InMails will only be sent when the recipient is online, and appear toward the top of the inbox.

Recipients will be given a list of options to respond, such as 'Make a purchase', or 'Visit a website'.

Say g'day

To combat spammers, InMails can only be sent to users once every 60 days.

You can opt-out of InMails from specific users or companies, or completely turn off the feature.

Used prudently, Sponsored InMails could be a boon for marketers with a heavy LinkedIn presence.

To find out more visit business.linkedin.com.

Learn with SMK through May

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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