[SMK] Social Media Knowledge


Facebook tests waters with ‘Things in Common’

With 2 billion users and a world of alleged fake news out there, it can be hard finding common ground these days on social. 

Well, Facebook is aiming to remedy that with its latest warm and fuzzy feature: Things in Common.

The Common Touch

As reported by CNET, 'Things in Common' is a new label designed to help users connect, or at least find similarities, with Facebookers they're not currently friends with.

It works like this: when scrolling through public comments on a post, for example from a product or publisher's Page, Facebook now shows what you have in common with other commenters via the 'Things in Common' label.

These tidbits might include being part of the same Facebook Group, attending related universities, or if you hail from the same city or region. 

Stranger danger?

At the moment the test is confined to a small number of US users, but might expand if the results are promising.

Is Facebook using the measure as a way to bring increasingly disparate groups of users together, or is it a more calculated move to up engagement? Either way, getting on a little better with everyone seems like a good idea for all involved. 

No word yet on whether Facebook will hook up users who see the blue and black dress.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment