[SMK] Social Media Knowledge


Ad Archive API arrives at Facebook

In the ongoing drive to correct their reputation following the fake news scandals of 2016, Facebook is making advertising more transparent to prevent abuse.

True news

Facebook’s making it easier for journalists and researchers to analyse political and national ads with the introduction of the Ad Archive API.

The new API provides campaign start and end dates, performance data, and ad creative, as well as impressions and a total of necessary spending.

These new features will also share info regarding demographic penetration, age, location, and gender. All of which have been driven by extensive research.

Learning as they go

Facebook has begun their research in consulting academics, researchers, and publishers within the US, focusing on the most useful details and the best way to improve API.

Facebook’s team of analysts have been encouraged by findings and will likely be rolled out more broadly as the API receives a larger release in the months to come.

Interested parties can request access to the archive by submitting this form and Facebook will respond once they finish initial testing. Meanwhile, advertisers will just have to wait patiently.

What do you think about Facebook’s research process? Do you think the new API will provide the value Facebook is predicting? We want to know what you think in the comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment