[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook to combat Video Clickbait

In a continuous effort to improve content and minimise clickbait, Facebook has launched two updates to limit videos containing a static image, and posts with fake video play icons.

Hold on now, this button is just painted on

Avid users of Facebook’s News Feed are no strangers to the trickery of fake posts. When a video is just a single image, or the play button is simply photoshopped to a picture, the clickbaiters have pulled a fast one.

In both cases, the ruse is meant to ensnare users to link to an inferior site often full of spam or information of a poorer integrity.

Facebook’s targeting process

To weed out the clickbait, Facebook’s updated News Feed algorithms will commence demoting any story featuring photoshopped play buttons or static images parading as video stills.

Reigning in spam content is apart of Facebooks strongly held News Feed values as they seek to respond to users’ concerns over clickbait articles.

Most publishers offering quality content on Pages will remain unaffected, only those using underhanded tactics need be concerned as News Feed becomes more hook and less bait.

Have you been burned by the clickbait tactics? How do you feel this will affect News Feed? Let us know what you think in our comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment