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DIGITAL MARKETING NEWS

Facebook to release first Video Chat Device

For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab.

Zuckerberg’s plan to bring users closer together

The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already exists in prototype and is currently being tested in multiple homes.

The prototype of the home communications device includes a touchscreen interface between 13 and 15 inches that may run on Android but could be designed to work on Facebook’s own proprietary OS.

Furthermore, the device is experimenting with a smart camera capable of automatically focusing on various speakers and objects being discussed in frame. A 360 degree camera could be planned as well but may not be ready for launch.

Facebook’s mysterious Building 8 lab

The lab is striving to “ship new, category-defining consumer products that are social first,” according to lab lead Regina Dugan and former Google executive at the most recent F8 conference last April.

Building 8 isn’t just working on a video communications product, but at least one other device, a smart speaker to compete with Google Home and Amazon Echo, even going so far as to hire former Apple designers.

The new range of devices are meant to integrate and enhance performance through artificial intelligence and mark the unveil of an entirely new kind of product line.

Are you excited for Facebook to enter device marketing? Would you purchase a device designed by Facebook? Give us your thoughts in the comment section.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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