[SMK] Social Media Knowledge


Twitter sees fewer tweeters in Second Quarter

After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017.

Blue bird sings a softer song

At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail.

Twitter revenue may also be wavering, though it did achieve a record $700 million of earnings in Q4 of 2016, but Q2 of 2017 has dropped to $574m – numbers not seen since Q3 of 2015.

Stagnant user growth over the last two years has been cited as being the cause for the recent decline in revenue.

Who’s tweeting

Though Twitter has stated that daily active users have grown by 12% last year, they do not favour posting any hard numbers on total daily active users, leaving some analysists a bit sceptical.

With the addition of 9 million users last quarter, investors had hoped to see a significant upswing through the year, which no longer appears to be the case.

Twitter stock has dropped 6% since the announcement and whether it recovers depends solely on the creativity of the company and how they can spur more engagement from existing users. Time will tell.

Have you found yourself engaging with Twitter less? Do these numbers surprise you? Give us your thoughts in the comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment