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DIGITAL MARKETING NEWS

Twitter sees fewer tweeters in Second Quarter

After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017.

Blue bird sings a softer song

At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail.

Twitter revenue may also be wavering, though it did achieve a record $700 million of earnings in Q4 of 2016, but Q2 of 2017 has dropped to $574m – numbers not seen since Q3 of 2015.

Stagnant user growth over the last two years has been cited as being the cause for the recent decline in revenue.

Who’s tweeting

Though Twitter has stated that daily active users have grown by 12% last year, they do not favour posting any hard numbers on total daily active users, leaving some analysists a bit sceptical.

With the addition of 9 million users last quarter, investors had hoped to see a significant upswing through the year, which no longer appears to be the case.

Twitter stock has dropped 6% since the announcement and whether it recovers depends solely on the creativity of the company and how they can spur more engagement from existing users. Time will tell.

Have you found yourself engaging with Twitter less? Do these numbers surprise you? Give us your thoughts in the comments below.

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