[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook toys with new Status Message

Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed.

Facebook looks back to move forward

For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could only post pictures and share user statuses. It was a simpler time.

User statuses all contained “is” (as in “Shawn is dancing foolishly”) which rooted statues very much in the present. The introduction of “temporary profile statuses” harkens back to a more timely quality.

Bringing back those old time feels

In 2016, Facebook saw a significant decline in original sharing as users posted less on their platform and opted for more use of their competitors such as Snapchat and their own subsidiary Instagram.

By introducing Facebook Live and cloning Snapchat Stories, the original social media juggernaut managed to bolster its relevancy, but never quite regained its original sense of fun from early years.

A return to present-moment statuses is a bid to reach back and bring some of that original spontaneity to current users.

The evolution of Facebook has brought the platform into a myriad of spheres, from the professional to educational, and this new effort may allow the company to have its cake and post it too.

Do you remember the status updates of those early times? Do you see value in expiration statuses? Let us know in our comments section below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment