It’s been a busy year on Facebook when it comes to pushing out apps. First it launched Paper, quickly followed by Slingshot and Rooms.
Now Facebook is keeping up the trend with a new Groups app.
Group on
As the name implies, the Groups app is intended to make it easier for users to interact with Facebook Groups they are already a part of.
Users can view and interact with existing Groups, or create new customised Groups. For example, one that consists just of your family members or colleagues.
The app also shows other Groups your friends are part of, and recommends new Groups based on your activity and preferences.
Keep it in the family
Unlike Facebook Messenger, Groups can be accessed from within the Facebook app.
And by giving users the ability to curate their own Groups, Facebook might help address the issue of an increasingly cluttered, and ad-heavy, News Feed.
Facebook Groups is now available on iOS and Android.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!
RECOMMENDED FOR YOU
Instagram Introduces Trial Reels for Creative Testing
Instagram has introduced Trial Reels, a feature designed to…
Instagram has introduced Trial Reels, a feature designed to…
LinkedIn Culls Community Top Voices (Gold Badge)
In a move that could reshape how professionals engage…
In a move that could reshape how professionals engage…
TikTok Expands Search Ad Campaigns
TikTok has made a significant move into the world…
TikTok has made a significant move into the world…