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Number Crunch: Instagram Q3

Instagram’s had a big year. It started with sponsored images, and more recently saw the roll out of video ads.

As we head towards the end of 2014, here’s how it looks inside Instagram.

A lot to Like

Instagram now has over 200 million monthly active users, and 75 million daily active users.

Over 65% of Instagram users are located outside the US, while in Australia the platform attracts 4 million monthly active users.

Snapshot

Every day Instagram churns out 1.6 billion Likes and some 60 million photos.

Demographic

Instagram is a hit with the kids. A third of US teens rate Instagram as the most important social network, while 41% of Instagrammers are 16 – 24 years old.

Mobile movement

While Instagram does have some basic web functionality, it remains predominantly a mobile-based platform.

Over the past six months Instagram’s mobile user base has increased 25%.

Brand fans

The top three brands on Instagram remain Nike, Starbucks and Adidas Originals.

The most popular industries are the car, fast food, soft drink and apparel sectors.

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