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SMK’s app of the week: TrackMaven

Let’s face it, we all like keeping an eye on what our competitors are doing. It keeps us on our toes, plus who doesn’t like a bit of good old fashion snooping?

Now a new app is making the process of keeping up with the Joneses more streamlined.

Track that

TrackMaven is an app dedicated to helping digital marketers gain the advantage through what it terms “competitive intelligence information”.

Plainly put, TrackMaven allows you to track your competitors across a number of areas including social media, text and display ads, earned media traffic, and SEO.

For example, you can see how many retweets a competitor has gained over a day, or how many times their paid advertisement has been viewed.

Graph it

TrackMaven then filters this information into a universal feed that allows you to clearly see what events are most relevant to your current needs. Information is presented in graphs that can chart your competitors progress over time.

TrackMaven also allows users to set up alerts – for example when a competitor launches a new marketing campaign.

Finally, when you sign up every user is assigned a personal account manager (dubbed the Customer Success Maven) to help guide you through the process.

If you want to tweak your own business or just like seeing how you’re faring against the rest, give TrackMaven a test run here

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

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Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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