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Facebook updates Offline Conversion Data

Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conversions.

Are you a convert?

The Offline Conversion tool for lead ads presents a range of information showing how ads are influencing the offline behaviour of your customers.

For example, retailers can now see direct connections between ads and results, including in-store sales, phone bookings, and face-to-face meetings.

Tweak Peak

Perhaps most useful, the Offline Conversion tool lets you create custom campaigns designed to drive offline conversions, by targeting high-value customers.

You can also adjust campaigns as you go, based on Offline Conversions’ real downstream metrics. The feature is compatible with Salesforce and Marketo, with more on the way.

Do you find Facebook ads lead to offline conversions? Let us know in the Comments.

 

Learn with SMK through November

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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