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DIGITAL MARKETING NEWS

Smart Reply in Gmail will save you time

Here’s a simple but nifty update from Google: Smart Reply in Gmail.

Smarty Pants

Smart Reply uses machine learning to suggest responses to your messages, based on their content.

For example if a customer wants to meet up, Smart Reply will offer a range of meeting times you can select and send with a few quick clicks. You can also edit the response if required.

Smart Reply gets smarter the more you use it. So if you tend to sign off with “Cheers” more than “Yours Sincerely”, the feature will adapt your language patterns.

On-the-grow

Until now Smart Reply was only available for Inbox by Gmail and Allo. Google says 12% of replies in Inbox for Gmail are powered by Smart Reply.

Smart Reply is now available for Gmail on iOS and Android. It’s rolling out globally in English, with Spanish to follow shortly.

Have you used Smart Reply or another form of automation in your emails? Let us know in the Comments.

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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