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DIGITAL MARKETING NEWS

Facebook updates Page Plugins for brands

A few months back Facebook launched the Page Plugin, which allows Page owners to embed and promote Facebook Pages on their website.

A new update now lets retailers more effectively connect with clients and promote events.

Turn the Page

Facebook announced the update in a blog post, explaining that customers can now send messages directly from their Facebook inbox.

These message will appear in either the retailer's Facebook Messenger app or desktop plugin.

This might help when users place an order, but want to make amendments or have additional queries.

An Eventful Update

Facebook also updated Page Plugin's event integration. 

This means that if a retailer is managing an event on their Facebook Page, this info will now be automatically displayed on their website. 

Customers can also subscribe to events, while the Plugin suggests events based on user location.

This update could make retailer's websites more social and engaged places, as users can see which events their Facebook friends are attending.

To find out more visit developers.facebook.com.
 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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